LOVE KRAFT*

Super Furry Animals

Prog Related

2.80 | 10 ratings

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ZowieZiggy
Prog Reviewer

Almost ten years of extravaganza and seven albums ranging from average to good as far as I am concerned. This "Love Kraft" being another one of these.

It starts with a very good "Zoom" which is probably one of their most refined song: languishing, obsessing, repetitive and gloomy. We are far from their basic pop rock songs (although some are hilarious) but I have to say that I kind of prefer this sort of songs. An excellent start by all means.

But "Zoom" is by far the most interesting song from this "Love Kraft" IMO. The Dylan- esque "The Horn" is all but catchy. Childish, simple and avoidable. This has always been my concern with SFA: bright ideas during some tracks and too loose or basic for most of the time (although very well polished and produced).

Production is a bit overwhelming (strings on "Walk You Home") and somehow denaturizes their original and fresh style. I know that I have compared some of their songs with some "10CC" ones, but the master won't be often matched. But it's most of the time the case while comparing the pupil with the model!

When the band is willing to sound more complex, it kind of fails and falls again under tons of elements which make the song hard to digest ("Lazer Beam"). Fortunately, here and there a song like "Frequency" warms a bit the atmosphere. Their infectious pop rock skills strikes right on target with this great rock ballad. A super melody. Another highlight (with the opening number).

The last couple of songs are driving this album into better territories as well, but I have some problems to rate "Love Kraft" as a three star album. Not sufficiently "crafted" to my ears even if "Cloudberries" is very touching. But these strings all over this album just sound too much ("Cabin Fever").

Two stars.

ZowieZiggy | 2/5 | 2009-12-5

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